Damn Good Marketing

Solving marketing problems, one blog post at a time.

Believe It Or Not, the Power of Radio Is Alive

Devon Dean | October 2, 2017

“Now our children grow up prisoners, all their life, radio listeners!” - REM “Radio Song”

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3 Reasons You Need a Relationship Selling Strategy

Devon Dean | September 22, 2017

The Fat Atom Team visited Superheat in Kincardine, Ontario earlier this year

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The End of Marketing Shade

Devon Dean | September 19, 2017

Or, perhaps the start of the end, depending on your perspective.

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Masters of the Marketing Universe

Devon Dean | September 14, 2017

“Dirty Dancing” was released 30 years ago. That’s right - the film that introduced a generation to Patrick Swayze’s sweet dance moves came out in 1987.

In order to capitalize on this blessed anniversary, the creative team behind those amusing MoneySuperMarket dance-off ads decided to tie together the film with two other 80s icons:

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Font Fun for You and Me

Devon Dean | September 12, 2017

Are imperfect, hand-painted fonts the next big thing or just laziness? Your guess is as good as mine.

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The Digital Marketing Learning Curve

Devon Dean | September 8, 2017

Perhaps you don’t know where to begin when it comes to digital marketing.

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5 Ways to Win at Livestreaming

Devon Dean | September 5, 2017

Using the same livestreaming strategy that made “April the Giraffe” a household name, Starbucks put a quirky spin on a yearly event many devotees already have on their calendar (myself included): the release of the Pumpkin Spice Latte.

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The Inappropriate Cat

Devon Dean | August 29, 2017

It’s an already-established fact that dogs and cats collectively rule the world and humans simply reside in it. Just look at their continued internet dominance.

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Op-Ed: Alien Fashion Models

Devon Dean | August 23, 2017

“George Washington was in a cult, and the cult was into aliens, man.” - Slater “Dazed and Confused”

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5 Steps to Accepting the New B2B Reality

Devon Dean | August 14, 2017

So maybe you’ve noticed the subtle shift. Maybe it’s not subtle at all. Either way, the approach to B2B marketing has changed and it’s probably never going back.

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