ARE YOU ABOUT TO ISSUE ORDER 66 ON YOUR SALES TEAM?
Can the sales department be more effective without marketing? Can marketing get the job done without sales? Smart business owners know that the answer is “no”. Both sales AND marketing have unique functions that play critical roles in the overall success of any company.
Like most marketers, we are sure you have found yourself saying at least one of the following:
"Salespeople don’t understand what I do.”
"We always get blamed when a lead doesn't work out for a salesperson."
"When salespeople close a marketing lead, it's almost impossible to get any credit for it."